Elanco Animal Health Incorporated has officially announced the launch of its Pet Protect suite, which happens to be a line of veterinarian-formulated supplements for dogs and cats.
According to certain reports, Pet Protect arrives on the scene as a modernized, science-backed supplement line specifically designed to cater to the diverse health needs put forth by pets.
Before we dig any further, we must take into account how the stated development follows up on record growth for U.S. pet supplement market, which reached a size of $2.7 billion during 2023, achieving a CAGR of 20% over the past five years. In fact, this explosive growth in the pet supplements market has remained evident over an extended period, with more than half of pet supplement purchasers reporting about the same spend in 2023 despite inflation price pressures.
To capitalize upon the given prospects, Elanco’s Pet Protect product line brings forth something which has been developed with over 25 years of veterinary experience. The assortment also comes decked up with the NASC® quality seal, thanks to its tendency of using safe, proven and, studied ingredients.
In case that wasn’t enough, then we ought to mention how Pet Protect is even aided by the contributions of Advantage, a trusted leader in pet health for 25 years.
“At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care,” said Dr. David Gosche, veterinarian and Executive Director, Consulting Vet Team at Elanco. “Pet Protect is designed to support the health of pets with scientifically formulated veterinarian-approved ingredients.”
Talk about Elanco’s latest brainchild on a slightly deeper level, it offers a line of supplements where each solution has a unique function to improve the quality of life for pets. These functions include promoting healthy skin, easing situational stress, as well as supporting joint health and immune function,
We begin from Pet Protect Hip & Joint solution, which packs together Elanco’s Synovi G3 formula to deliver a proactive way of enabling healthy hip and joint function in active dogs.
Next up, we have a Pet Protect Multivitamin supplement. The stated multivitamin is conceived using a DVM Daily Soft Chews formula for dogs to support everyday health and wellness, immune and bone strength, along with energy and healthy digestion.
Then, there is a Pet Protect Digestive Health solution. Here, you get a Lactoquil formula, capable of supporting everyday GI health and microbial balance for dogs and helping in times of normal digestive upset.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon Elanco’s Pet Protect Calming Fast Acting supplement. This particular supplement banks upon Elanco’s proprietary Tranquilify™ blend to start working in as little as 30 minutes.
Not just that, the solution’s also lasts for up to four hours and supports situational stress, positive behavior in times of stress, while simultaneously limiting destructive behavior among dogs.
Rounding up highlights would be the Pet Protect Skin Health solution, which is the only over-the-counter dog supplement with phytoceramide. For better understanding, phytoceramide can come in handy when the agenda is to regulate hydration, build a healthy skin barrier, and support a normal inflammatory response in dogs.
“As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco,” said Bobby Modi, Executive Vice President, U.S. Pet Health and Global Digital Transformation at Elanco. “This underscores our dedication to enhancing the health and well-being of pets while driving growth and expanding our footprint in this dynamic market.”
