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Unleashing services excellence with Veeva Systems

By Basvaraj Pinna, Head-Engineering, JeevLifeworks


Given the shifting dynamics of the global health landscape and evolving country specific regulations, the pharmaceutical & bioscience sectors grappling with a challenging endeavor to keep up with these changes. This demands a delicate balance between upholding public health and safety standards, fostering innovation, ensuring compliance, and reduced time-to-market after successful trials. In this digital age, information technology and platforms serve as the cornerstone for any business’s success.


The pharmaceutical industry has seen a gradual but profound adoption of IT over the decades. From basic automation and record-keeping to harnessing advanced analytics and machine learning for drug discovery, IT has become indispensable to the industry.

Pre-1980s: Initial Automation

Laboratory Automation: The first significant infusion of IT in pharmaceuticals began with automating laboratory tasks. Instruments for High-Performance Liquid Chromatography (HPLC) and spectrometers started incorporating microprocessors.

1980s: The Rise of Personal Computers

Laboratory Information Management Systems (LIMS): With the advent of personal computers, labs began adopting LIMS to track samples, associated data, and laboratory workflows.

Drug Discovery: Molecular modelling and computer-aided drug design (CADD) emerged as powerful tools in drug discovery.

Databases: Drug databases began to be computerized, aiding in faster drug development and review processes

1990s: Networking and the Beginning of the Internet Era

Clinical Trials: IT began to play a pivotal role in managing and analyzing data from clinical trials. Systems to manage clinical trial data (Clinical Data Management Systems – CDMS) became popular.

Enterprise Resource Planning (ERP) Systems: As pharma companies grew, there was a need for comprehensive software to manage different parts of the enterprise, leading to the adoption of ERP systems.

Regulatory Compliance: With an increasing IT footprint, regulatory concerns around data integrity and security led to the introduction of regulations like 21 CFR Part 11 in the U.S., which set standards for electronic records and electronic signatures.

2000s: Digital Transformation

Electronic Health Records (EHR): EHR systems were adopted more widely, and pharma companies began exploring these for real-world evidence and post-market surveillance.

2010s-Present: Advanced Technologies

Big Data and AI: The pharmaceutical industry has been leveraging big data analytics and artificial intelligence for drug discovery, patient recruitment for clinical trials, and more.

Cloud Computing: Cloud systems are being adopted for data storage, collaboration, and software-as-a-service solutions.

Many IT Systems developed in the 1990s and 2000s using legacy technologies and architectures, struggle to scale up and meet the contemporary demands.

Adoption of IT Solutions:

Some well-known systems attempted an overhaul but couldn’t achieve true modernization.

Clinging to outdated technological solutions & retrofitted architectures are overheads and acts as a hindrance to the company’s success.

The adoption of ideal IT solutions and platforms not only speeds up drug development and elevates patient care, but also navigates challenges in regulatory compliance and market dynamics.

With the emergence of cloud technology, Veeva Systems played a pivotal role in driving technological transformation in the pharmaceutical and life science industry.

Veeva Systems:

Known for its cloud-based software solutions primarily for the life sciences industry. It has distinguished itself as an emerging leader in the life sciences industry by consistently staying ahead of its competition through several key strategies.

Industry Focus: Veeva’s core focus on the life sciences industry has allowed it to deeply understand the unique challenges and requirements of this sector. This specialization has enabled the company to develop tailored solutions that address specific industry needs.

Cloud-Based Solutions: Veeva was an early adopter of cloud-based technologies for life sciences, offering Software-as-a-Service (SaaS) solutions. This approach allowed them to offer scalable and easily deployable software, reducing the need for extensive on-site infrastructure.

Quality and Regulatory Focus: Recognizing the heavily regulated nature of the life sciences industry, Veeva’s solutions emphasize compliance, data integrity, and quality, ensuring that clients can trust their products to help them meet stringent regulatory standards.

Commitment to Innovation: Veeva has introduced a range of innovative products designed to streamline various processes within life sciences companies, including customer relationship management, clinical data management, quality management, and more.

Integrated Suite of Products: Veeva offers an integrated suite of applications, covering a wide range of business processes from clinical to commercial. This comprehensive approach means clients can use Veeva for a multitude of tasks, reducing the need for multiple vendors.

Customer-Centric Approach: Veeva’s solutions are built with a deep understanding of customer pain points. This approach has allowed the company to develop products that are user-friendly and cater to the specific needs of its clientele.

Strong Customer Relationships: Veeva has fostered a reputation for excellent customer service and partnership, listening to client feedback and incorporating it into product enhancements.

Constant Evolution: Veeva has consistently evolved its product offerings to stay in sync with changing industry needs. For instance, they’ve expanded beyond their initial focus on sales and marketing to areas like clinical research, regulatory affairs, and quality management.

Ecosystem and Partnerships: Veeva has built a robust ecosystem of partners, including contract research organizations (CROs), technology companies, and other industry players. This collaborative approach enhances the overall value proposition for its customers.

Openness to Integration: Veeva’s platforms are built with an understanding that they’ll need to work alongside other systems. Their openness to integration ensures that companies don’t have to upend their entire tech stack to benefit from Veeva’s solutions. Veeva’s open API platform offers a robust means of expanding its functionality.

Data and AI Integration: Recognizing the power of data analytics and AI, Veeva has incorporated these capabilities into its solutions, providing clients with insights and automation that many competitors are still catching up to.

Rapid Deployment and Scalability: Being cloud-based, Veeva’s solutions can be quickly deployed without the need for extensive on-site infrastructure. As a company grows or its needs change, the solutions can easily scale to match.

Continuous Updates: Customers benefit from Veeva’s commitment to continuous improvement. Regular updates mean that users always have access to the latest features and best practices.

Global Reach with Local Customizations: Veeva’s global presence ensures that its solutions cater to regional regulations and nuances, making it easier for multinational companies to maintain consistency across different regions.

User Community: Veeva has fostered a strong user community where customers can share experiences, best practices, and insights. This community-driven approach promotes continuous learning and improvement.

These strategies have collectively enabled Veeva Systems to maintain a competitive edge and continue to be a key player in providing technology solutions for the life sciences industry.


The modernization brought by Veeva has had cascading effects on the entire life sciences industry. Their cloud-based platforms have been conducive to quicker drug development, smoother regulatory processes, and better overall project management within pharmaceutical companies.

That being said, while Veeva Systems has been a significant force for change, it’s worth noting that the modernization of the pharma industry has been influenced by a combination of technological advancements, regulatory shifts, and other market players. Staying ahead of global shifts demands persistent innovation and transformation across the board.

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