Artera, the SaaS digital health leader in patient communications, has officially announced the expansion of its industry-leading platform, Artera Harmony. Headlining this expansion is a premium set of referral capabilities that will help healthcare providers optimize their referral communications and increase patient outreach, engagement and, loyalty. Named as Artera Referrals, the stated capabilities, in practice, will make it possible for healthcare providers to deliver timely patient communications with automated referral outreach and real-time responses (to receive, respond and self-schedule appointments). This they do while simultaneously automating pre-visit communications. Talk about the whole value proposition on a slightly deeper level, we begin from the prospect of configuration and filtering, where Artera programmatically receives referral information from the EHR before it automates outreach to patients to get them scheduled. Markedly enough, providers can also customize referral outreach based on schedule, authorization, priority status, referred location and more. Next up, we must get into the chance Artera Referrals solution gives to you in terms of throttling queues. Here, it basically enables the user to define time and send rate of referral messages, and therefore, avoid overloading call centers and staff. This then also leads to increased conversion rates and a better overall patient experience. Then, there are these referral conversation templates that provide the staff with seven pre-built workflow models to use either in their original form or customize to suit the user’s unique needs.
“Referral management is a significant and challenging issue facing healthcare providers,” said Zach Wood, Senior Vice President of Product and Partner Ecosystem at Artera. “Our new capabilities deliver automated, omnichannel referral outreach to quickly convert more patients and generate additional revenue for healthcare providers.”
Hold on, we still have a few bits left to unpack, considering we still haven’t discussed Artera Referrals’ potential when it comes to facilitating performance reporting. You see, the new service delivers at your disposal all what you need to track referral performance, and therefore, identify opportunities that can increase conversions. Not just that, it also lets you observe actual organizational revenue contributions of referral communication. Rounding up the highlights would be the solution’s writebacks. The stated writebacks ensure one can automatically write back information to the EMR, including appointment confirmations, cancellations and outreach status. This, in turn, should go a long distance in helping the staff access patient data via the EMR so to quickly see if the patient has engaged.
To understand the significance of such a solution, we must acknowledge how nearly 50 percent of patient referrals to a physician are never completed. The said limitation remains in place despite more than 61 percent of providers deeming it is a top priority to keep patients in-network.
But what makes Artera an ideal candidate to fill such a gap? Well, the answer resides in the fact that over 700 healthcare systems and federal agencies currently make up its clientele. Given the substantial customer base, the company is able to facilitate 2.2 billion messages annually, reaching 100+ million patients. Open for an integration into a healthcare organization’s original tech stack, EHRs and third-party vendors, Artera conducts communications in over 109 languages. The company’s excellence in what it does can also be understood once you consider that it has been named a Deloitte Technology Fast 500 company for three years in a row. A two-time Best in KLAS winner in Patient Outreach, Artera was also ranked on the Inc. 5000 list of fastest-growing private companies for four consecutive years.
