Ascent Strategy Group, the first public relations agency founded to fuel the digital health revolution, has officially announced the launch of multiple industry-first marketing and communications tools, each one expected to play a big part in guiding healthcare transformation. Under the given development, Ascent will bring forth new disciplines to support adoption of digital health solutions, with the stated objective covering areas like telehealth, remote patient monitoring, medical robotics, quantum computing, and artificial intelligence. Talk about Ascent’s new tools on a slightly deeper level, they begin from Digital Health IQ, which is a proprietary AI-supported communications algorithm that gauges medical professional perspectives and patient feedback. Once it has done so, the stated algorithm calculates those inputs alongside analysis of online community insights and clinical research to determine a data-driven approach. This it does to foster adoption of digital health technologies, proactively address misperceptions, and anticipate misinformation risk. Next up, we have a tool called StoryRise. StoryRise basically conceives for you a structured creative approach, capable of providing healthcare companies a lane to reset, refresh, and foster connections with key audiences. Complimenting the same would be a next-level storytelling mechanism in the context of healthcare which helps you to achieve broader mission awareness, deeper audience engagement, and purposeful digital transformation.
“I founded this agency to power the digital transformation of healthcare and advance health equity. Nearly a third of Americans don’t have access to a primary care provider – that’s more than 100 million people. There is a staffing shortage in healthcare and medical professionals are impacted by epidemic levels of burnout. We are providing the strategic communications support for digital health adoption to help expand access and improve the quality of care,” said John Digles, CEO of Ascent Strategy Group.
Finally, our last piece of highlight comes from a tool called Poster Session. This is all about leveraging a proprietary methodology to promote research in such a manner that it generates value for medical professionals, patient communities, and consumer groups.
Launched at the 2024 Consumer Electronics Show as a first-of-its-kind healthtech agency for digital health, Ascent Strategy Group is known for evolving practice areas, fostering online conversation, and developing new-age health systems. This the company does to support global health brands, pioneering startups, digital health services, medical device makers, life science endeavors, and food-as-medicine ventures. In practice, this support involves offering solutions centered on reinvention, reputation management, strategic planning, partnerships, narrative, marketing communications, culture tapping, thought leadership, social media, influencer marketing, research, creative, and digital marketing etc. Making picture even better is the presence of CEO John Digles, who has already played a part in designing many transformative campaigns to mark influential firsts in heart health technologies, wearables, and electrocardiogram (ECG) innovations, along with other initiatives to address health disparities. From a collective standpoint, Digles’ initiatives have been successful in realizing adoption of remote patient monitoring, dental lasers, virtual health coaches, and mobile apps for chronic condition management.
“As the first agency to specialize in digital health, we are gaining valuable insights and noting the need for new protocols to set best-in-class standards for marketing and communications. Our AscenTrio™ suite of tools is designed to embed strategic structure and message discipline in core category growth vehicles so we can help our clients lead, listen, and learn,” said Digles.
